It is the category of ethical consumerism that defines the central theme of ethically responsible clothing. As far as the elaboration of the central idea regarding ethically responsible clothing is concerned, it revolves around the expense in buying all those kinds of clothing that either have been manufactured in accordance with the ethical norms of the society in which it is manufactured or it adheres to the basic moral code that applies on an international level in the absence of a society code of ethics.
The context further broadens in the perspective, referring to the nature of manufacturing procedure for the clothing, thus confirming the fact that the process of production did not involve anything that had to do with the abuse of humans, animal or any other aspects of nature. These aspects of nature involve the principle of no abuse of plants, trees, minerals and all other natural elements in the surroundings.
Reflecting back on the theme of ethical consumerism, it involves manufacturing in a healthier perspective (according to this school of thought) and deals with the series of purchases of those products and services (on an intentional basis) that the consumer (both current and potential) is assured are made whilst having taken care of all the ethical principles.
This refers to the nature of the process of production that involves little or no harm and/or exploitation to human beings or any other species of animals. Not only that but also the welfare and safety of the environment are worth consideration when it comes to the moral code of ethically-responsible clothing, or more precisely and in a broader sense, ethical consumerism on its own.
Another term to describe the purchase of ethically-responsible clothing, or more specifically, any other ethically-responsible product, is referred to as 'positive buying'. The crux of positive buying is inclusive of not only advocating ethical consumerism with their purchases of ethically-responsible goods and services but also encouraging the sales of these products and services by giving them a clear preference and exhibiting a favorable attitude towards the ethically-responsible products and services.
In addition to that, ethical consumerism (or in this precise case, ethically-responsible clothing) also goes a step further in showing disapproval towards products the manufacture of which involves exploitation of human beings and/or animals and/or any elements of nature on some level.
The brands that represent themselves as ethically-responsible ones, deliver pride in their association with the title of green brands. This has also drawn the mass market towards the manufacture of ethically responsible products and services and have motivated marketers and organizations to choose a more thorough and wholesome path of production and marketing.
This was made possible in attribution to the efforts of the advocates and supporters of ethical consumerism who played a vital role in providing awareness and understanding about their beliefs, thus, creating a unique market niche for the environmental lovers as well as the theme of ethical consumerism.
